Meta is launching an avatar store, and designer clothes are the first products

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If you’ve ever thought, “I would like my digital avatar to wear poorly rendered designer clothing,” I have excellent news for you.

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Meta is launching an online store where Facebook, Instagram, and Messenger users can purchase digital clothing for their avatar. 

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The first brands on the store are Prada, Balenciaga, and Thom Browne, 

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and clothes include a motocross outfit, a logo hoodie, and suits.

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In a Facebook post, Meta CEO Mark Zuckerberg said more brands would be added soon.

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“Digital goods will be an important way to express yourself in the metaverse 

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and a big driver of the creative economy,” he says.Luxury fashion houses are increasingly 

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partnering with technology companies to create branded digital garments. Last year,

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 Fortnite introduced Balenciaga skins so players could purchase garments like a branded hoodie for their in-game characters. 

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