What is MBA in Marketing? (Know everything about MBA in marketing from salary, subjects, and colleges to job prospects)

The MBA in Marketing (also known as the MBA marketing program)is a 2-year post-graduate course for pupils who are fascinated by having knowledge about the marketing world. It is an MBA course whose specialization is marketing. This course includes market strategies, branding, advertising, promotional activities, and management of resources in marketing. The MBA marketing program prepares the students for roles as marketing managers, marketing analysts, business analysts, finance, human resources, and marketing executives. It prepares the individuals for management and executive role. This course covers various skills necessary for promoting and selling a particular brand or company.

This Course is Suitable for People Who are Good in.


Creativity:- Creativity is an essential skill for students opting MBA in Marketing. This course is an excellent option for students who think out of the box to solve a problem or make a decision.

•Communication:- For individuals who are good at communication skills, Marketing is a good option as it is an essential skill to prove oneself in the corporate world.

Leading:-Marketing aspirants need to master the leadership skills to perform exceptionally well in entrepreneurship and presentation.

Reasoning skills:-For the students aspiring to pursue an MBA in Marketing, reasoning skills are essential to understand the concepts and find the solution to Marketing-related problems.

Skills you will Learn throughout this Course:


•Marketing Research and Analysis:-
•Selling
•Pricing
•Advertising
•Product Designing
•Presentation
•Communication
Eligibility Criteria to get admission into MBA Marketing Program

There are specific requirements that students opting for an MBA (Marketing Program) must remember.

Educational Requirement for MBA in Marketing


•Understudies should have passed their instruction and secondary education from any recognized board.
•Students must have a graduate degree in any field from an acknowledged university.
•Student must have scored a minimum of 50% or equivalent CGPA in an undergraduate degree from a recognized university.
•For admission to top MBA colleges, students must qualify for national-level entrance exams like CAT, XMAT, MAT, and GMAT.
•Students should appear for both the entrance exams as well as interviews conducted by colleges.

MBA in Marketing Course Duration


The MBA in Marketing is a two years course. There are four semesters in these two years, and each semester is of six months. The first year introduces basic management concepts and a business environment to strengthen the student’s mind to think as a marketing person. The second, third, and fourth semesters are provided with sales management, corporate society, international business, and many more similar topics. This course also comprises internships, study tours, theory lectures, case studies, quizzes, paper submissions, classroom discussions, and individual and group project works.

Best Colleges for MBA in Marketing Program.

Xavier Institute of Management Bhubaneswar
VIT business school
Vinod Gupta School of Management
Indian Institute of Technology, Roorkee
Bharti Vidyapeeth Deemed University
Parul University
Symbiosis Institute of Business Management
PIMR, Indore
IIM, Ranchi
BMU, Haryana
GIMS, Noida
Alliance University, Bangalore
Amity University
Chandigarh University

Types of MBA Marketing Courses

•Full-time MBA Marketing:- Full-time MBA program focuses on giving the student a complete and detailed understanding of how the marketing world works. Students will have to attend classes regularly in the Full-time MBA program.

Part-time MBA Marketing: Part-time MBA programs are considered less competitive than the full-time program, and often, it takes longer to complete this course. But this proves to be a good option for students who are involved in jobs other than studies. The understudies have to attend evening classes or weekend classes for this course.

Best Colleges for MBA in Marketing program.

Xavier Institute of Management Bhubaneswar
VIT business school
Vinod Gupta School of Management
Indian Institute of Technology, Roorkee
Bharti Vidyapeeth Deemed University
Parul University
Symbiosis Institute of Business Management
PIMR, Indore
IIM, Ranchi
BMU, Haryana
GIMS, Noida
Alliance University, Bangalore
Amity University
Chandigarh University
IIM Kozhikode
IIT Madras
SPJIMR, Mumbai
IIM, Raipur
NMIMS, Mumbai

Subjects of MBA in Marketing

The subjects that are included in the 2-year course of this MBA program are given below:-

Semester1Semester-2Semester-3Semester-4
Business Environment Accounting for Managerial decisions Corporate strategy International business 
Managerial economics Computer application-1Retailing Strategic management 
Management Concepts Sales management Entrepreneurship Development Logistics and supply chain management 
Statistical Analysis and operation research Consumer Behaviour Service marketing and CRMThe legal aspect of business(s)
Financial and cost accounting Agriculture and rural marketing Product and brand management Management information system
Marketing management Marketing research E-commerce Industrial Marketing 
Financial management Advertising management 

Fee structure for MBA marketing program

The fee structure varies from college to college. The fees range between 12000 to 12 lakhs for the two years.

How to fill out the Admission form for MBA in Marketing?

One must fill out the application form from the official website of the University in which you want to take admissions. After that, you must appear for the competitive entrance exam that the University conducts.

Top government companies that hire marketing managers

State Bank of India
National fertilizer limited
Solar energy corporation of India

Top private companies that hire MBA marketing graduates

Amazon
JP Morgan
Google
Accenture
Apple
Microsoft

Job profile Salary 
Business development manager 2 to 8 lakh per annum
Market research analyst 1.8 to 8.0 lakhs per annum 
Media planner 2.33 to 12 lakhs per annum
Advertising manager 2.3 to 19 lakhs per annum
Area sales manager 2.2 to 10 lakhs per annum
Brand manager 3 to 13 lakh per annum
Marketing manager2.5 to 20 lakhs per annum
Business development executive 1.5 to 5 lakhs per annum
Product manager 8 to 15 lakhs per annum
Asset manager 2.5 lakhs to 10 lakhs per annum

FAQ’s

Q.)Can I pursue MBA in Marketing after completing my bachelor’s degree in B.A?
Yes, MBA in Marketing can be pursued as a post-graduation course after completing a bachelor’s degree in any field with a minimum aggregate of 50% from an acknowledged university.

Q.) What’s the scope of an MBA in Marketing?
MBA in marketing opens various options for fresher in positions such as media planners, business executives, marketing managers, sales managers, and so on.

Q.)By pursuing MBA in Marketing which best companies are open for me?

MBA in marketing graduates can expect jobs in top government sectors such as the state bank of India, national fertilizer limited, Indian pharmacopeia commission recruitment, and the solar energy corporation of India. Private sectors include renowned companies such as amazon, apple, Microsoft, and Accenture.

Q.)What is the pay scale in jobs related to MBA marketing?
The salary depends upon the job profile and experience. It ranges from 1 lakh per annum to a maximum of 30 lakhs per annum, depending on the working sector’s growth.

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